11
Jul
10

The Italian Job – yes, but in Berlin

A fairytale. Davide is a fashion designer. He lives in the modern, edgy, forward-looking Northern Italy. Milano da bere. Miracolo Nordest. He is talented. He has ideas. He works hard.

But, no matter how hard he tries, nothing happens.

Enter the decision: “I’m leaving. Going to Berlin”.

Last Summer we met Davide in Schoeneberg. We parked our bikes in front of the Gottlob café. He tells us that after his Berlin Bread and Butter show he got a boutique in Mitte dedicating a window to his creations. And editorials on Vogue. Only a few months in Berlin – on top of a lot of work behind the scenes, for years – and the opportunities started to come along.

A few days ago, just after the opening of Berlin Fashion Week 2010 the fairytale news: Davide won the PREMIUM Young Designer Award for Menswear !

“The concept of this collection is a dialogue between strength and delicacy – the never ending contradiction in being and acting as a man”.

It looks like the Italian job – creativity, trying hard, finding new ways in old crafts, thinking fashion in lateral ways – is definitely Italian, but requires leaving Italy for good in other to be fully unleashed and get rid of the limitations of this narrow(-minded?) country.

Photo 1: GLAMOUR italia – april 2010 – photo, christian anwander – fashion editor, edoardo marchiori

Photo 2: Davide


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